Metrics and forecasting are a great way to determine the future performance of any business. By tracking key performance indicators, a business can gain a better understanding of their current performance and predict where they are headed. One of the most popular forms of metrics and forecasting used today is KPI (key performance indicators). KPIs…
Direct mail refers to the direct delivery of marketing material to direct recipients of mail. The idea of direct mail has been around for a long time. It was the first widely used mass-marketing technique and has evolved over the years to become one of the most effective marketing strategies. The quality of the marketing…
Search Engine Marketing is an Internet advertising technique used to promote websites and increase their rankings in search engine result pages (SERPs). Search Engine Marketing is one of the most effective methods to promote any site by driving targeted traffic to it. It is achieved by the use of specific keywords and keyword phrases that…
In both sales and marketing collaterals, marketing collateral can be thought of as the group of marketing tools utilized to support a sales proposal. Historically, the word “collaterals” in sales and marketing communications generally referred to business cards, pamphlets, or handouts developed as promotional sales support tools. As business and marketing managers have become more…
The sales process is an essential part of the overall business development process. This is a process that not only encompasses the initial sales pitch and closes the sale, but it also is an important step in the sales cycle. The sale process may be thought of as the “pitch” to the buyer. As such,…
Trade shows and events are one of the most effective ways to grow your business, build brand recognition, expose your product or service to potential customers, and boost visibility. In fact, attending an event can sometimes be the difference between success and failure. Unfortunately, there are some very common mistakes that companies make when preparing…
Campaign examples of top social networking sites, both in the past and today. In-depth historical breakdowns of what actually made these top social networking sites successful in the past, and major takeaways that you can easily apply to your current social networking marketing efforts. Campaign examples are a great way to identify what worked for…
The Marketing Department of a Company enjoys a high degree of responsibility, as it constitutes the major implementa-tional part of the overall marketing strategy. In order to ensure that measures for the overall performance of the company are achieved within the defined limits of the budget, time and resources, it is necessary for the Marketing…
Marketing Plan and Budget Establish a marketing plan and budget for advertising campaigns. A well-defined marketing plan will inform and guide you in how to measure your success in advertising, how to determine the effectiveness of new marketing ideas, how to expand into new markets, what to charge for each marketing technique, and how to…
Sales are activities concerned with the quantity or sale of products or services sold at a specified date and price. The sale of a product to a customer is also regarded as a sale. The sale of a product by a company to its direct customers is called retailing. The retail sales represent the material…