List of Business Directories in Switzerland

Why You Should Invest In A Business Listing

Getting the name of your business out there is one of the hardest parts of doing business.  There are a lot of ways to do this.  Having your business listed in an online business directory is a great way to do that.  Most directories have options for listings.

Premium paid business directories are the best option in most cases.  They will help your business to be seen and they offer more features than a standard business listing.  In order to get a better understanding of the benefits of a premium paid listing, we have written this article.

Keep reading to know the benefits.

Free Services Are Less Reliable

There are business directories out there that don’t cost you anything to submit to.  These directories are not often the best place to go.  Why?  Because free business directories don’t make their money by helping businesses (or customers).  When you pay for a service, the company that you are paying is often far more interested in helping you because they want to keep your business.

In addition to that, free services are often not able to utilize top of the line hosting options.  That means they will offer slower websites, the ability to host less traffic, and more down time.

Overall, we don’t recommend going with a free business directory.

Premium Business Listings Typically Have More Features

The name of a paid business listing, premium listings, should already tell you that there are more features included in the service.  Each listing service will have different features but you know when you are paying for the premium option, you are getting the best they offer.

Some of the features you can find on premium business listings are:

  • Enhanced Exposure
  • Listing Tools
  • Analytics
  • Additional Listing Features
  • Front Page Exposure
  • Higher Ranking

Paid Listings Get You More Exposure

It is a simple fact of business that the more that you pay for something the more you get.  This is no different with paid business listings.  Those who decide to opt for premium business listings will notice that their listing gets more exposure.

One example of how a premium listing does this is to give premium listings a higher ranking over standard listings.  Sometimes websites will also give premium listers a special area on search results.

Search Engine Optimization Benefits

By having a business listing on a good online business directory you are boosting your search engine optimization.  A good online business directory provides a number of benefits for your SEO and local SEO efforts.

One example of search engine optimization from a premium business listing is the ability to connect your listing with new keywords.  Whether the keywords are in your description or reviews, it will help to associate your business with these words.

You will also have a bigger online presence with the online listing which is good for search engine optimization.  The more that Google can find your business and the more links to your website that Google sees, the more legitimate your business becomes in their eyes.

Customer Trust

The appearance of your business in a premium business listing will also build your trust with customers.  A visual difference can be seen between free listings with barebones information and the premium listing’s content filled listing.  The more you put into your listing, the more it shows and that builds customer trust.

Customer trust is also built through positive reviews left on your premium business listing.  The more good reviews that you have, the better your business looks.  Just make sure that they are real reviews from real customers.

At first when trying to decide whether or not to invest in a premium paid business listing you might not be sure.  After reading these reasons that a premium listing is needed, you will know what decision to make.  Premium paid business listings will help your business.