Inbound marketing, in very simple terms, is simply the process of getting your business noticed by potential clients. Whereas outbound advertising seeks out new customers, inbound marketing emphasizes visibility, thereby bringing potential buyers to you for services or products. Instead of seeking clients through an ad in the classified section of a newspaper, businesses using…
Competitive positioning, like most things in business, is a balancing act. In essence, it is all about finding a unique selling proposition (USP) that will set you apart from your competition and help to drive sales. It is about carving out a unique niche in the competitive landscape and then focusing your business/product/service on delivering…
The sales process in any business is at its most critical when the sale is closed. In fact, it is during this time that the most sales are closed, as the final transaction occurs and payment is made. The sales process has a direct bearing on the success of any business. Therefore, businesses continually review…
Competitive positioning is all about defining a way for you to differentiate your product and make exceptional value for the marketplace. It is all about carving out a unique position in the competitive environment and focusing your business/products/service to deliver precisely on this strategy. When people think of positioning, they often think of products, services…
Customer Retention is one of the most important numbers to track and measure. Customer Retention simply refers to the capacity of a product, business or organization to retain its clients over a defined period. High customer retention also means that customers of such products or firm tend to keep on using, stay with or at…
Direct mail, also called direct marketing mail, junk mail or post office mail, and door-to-door mailing are the delivery of marketing material via postal mail to residential recipients. It’s a relatively inexpensive way of reaching out to prospects. With today’s high cost of living, businesses can take advantage of mailing lists and target them directly.…
Online advertising is a modern form of direct marketing that makes use of the World Wide Web to deliver promotional advertising messages to customers in an inexpensive manner. Advertising on the Internet has become one of the most effective means of publicizing products and services. It can help businesses reach their key audience directly, and…
Brand strategy, by definition, is an inter-departmental strategic plan for a brand to accomplish certain, pre-set, measurable goals. In the past, branding was primarily a function of mass marketing and reputation management. Today, a strong brand is more about building a distinctive personal image and delivering specific, differentiated value to consumers. A successful brand strategy…
Market Research is the scientific study of the buying behavior of selected groups of people over a period of time, usually over a number of days. Market Research is the analysis of buying patterns, preferences, decisions, behavior and feelings of the market participants. Market Research can be done by any of the following methods. Surveys…
What are Distribution Channels? Distributors typically find themselves at the crossroads when it comes to their businesses. It’s either going to be an established market, or one that’s just starting out. Either way, they need to know which distribution channel will give them the best possible chance of getting their product to their customer with…