Email marketing is the act of transmitting a commercial message to a targeted group of individuals, usually with email. In its most broad sense, every email communication sent to an individual or prospective client can be deemed email marketing. It often involves the use of email to transmit advertisements, request service, solicit donations or sales.…
A corporate identity or corporate picture is the way in which a business, company or organization presents itself to the general public. The corporate identity usually consists of visual cues including signage, visual design, branding, public relations and so forth. A corporate logo usually represents the brand of the company and helps consumers to associate…
Online advertising, sometimes called e-marketing, online marketing or web marketing, is an electronic form of advertising that makes use of the World Wide Web to deliver commercial marketing messages to potential customers. Advertising on the internet has become very popular in recent years because of the tremendous growth of information technology and broadband networks. The…
Sales management is a global business discipline that is centered on the study, assessment, and implementation of the strategic management of the sales activities of a company and its sales staff. It is also an important corporate business function since increased net sales through the worldwide sale of goods and services and resulting overall profit…
With the explosion of internet technology in the past few years, TV advertising has become very competitive. To survive, TV channels are changing their marketing techniques to include Internet marketing to attract the biggest viewers. One of the most important changes is the integration of online media into their campaigns. Radio and Outdoor Media are…
Campaign Measurement is the process of measuring success, or in other words, learning how effective your marketing efforts are. Campaign Measurement is crucial to both the success and profitability of any marketing endeavor. There are many important reasons why this is an important part of the success of marketing campaigns. This is why it is…
Content Marketing is an emerging discipline focused on building, publishing, and sharing relevant content for a particular audience on the web. It can include articles, blog posts, press releases, podcasts, videos, audios, ebooks, user-created content, and social media links. The term Content Marketing was first used in a 2021 article in Search Engine Land. The…
The first step in planning an event is to define company goals and consider the various forms of events which will help accomplish them. Examples of popular events are: promotional events, webinars, conferences, educational seminars or workshops, marketing events, exhibitions at trade shows or charity events, sponsorships at sporting events, or themed events featuring music…
Strategic marketing is a broad term that would define any advertising approach that allows a business owner to focus his or her limited resources in a single area, to increase the customer base or to obtain a sustained competitive edge. The focus of the business may be on increasing sales or it may be more…
Market research is an intensive, organized effort to collect data about potential customers and target markets: learn about them, beginning with who they are. It’s a vital ingredient of corporate strategy and an important determinant of market share. Market research plays a key role in all businesses, even if it is not practiced in the…