Direct mail refers to the direct delivery of marketing material to specific recipients of mail. This mail is usually sent within a specified geographical area or time frame to promote a product, promote an event, or to announce a new product or service. In today’s e-commerce world this direct mail can be highly effective in…
Marketing refers to promotional activities that a business undertakes in order to advertise the sale or purchase of a particular product, service, or asset. Marketing also refers to promotional activities undertaken by organizations to publicize and promote their brands and products. The marketing activities of firms may be designed to create brand awareness, increase product…
Search Engine Optimization, or SEO, has become extremely important to any webmaster who desires to remain in the top echelon of web traffic. SEO can give your site a significant competitive advantage if done effectively. The objective of SEO is to obtain a high rank in the Search Engine Results Pages (SERPs), which helps your…
Online advertising, sometimes called online marketing, internet marketing, digital marketing or E Marketing, is a type of direct marketing that makes use of the Internet to reach consumers. In contrast to traditional marketing approaches such as television advertisements, radio advertisements, for example, online marketing aims to reach a large number of potential consumers in a…
Print media is a form of mass communications which produces and disseminates information and news to the public through various publications. This information and news are making accessible to the public through newspapers, magazines, and other printed form. Generally the public gets this information and views or images in electronic form, and/or pictures or illustrations…
One of the most important things that you can learn about branding is that it is not enough to simply brand yourself. You need to brand your business too so that you have a recognizable brand name that people recognize and trust. It helps if you start from the beginning when you create a brand…
As you develop a brand strategy, it helps if you start from the beginning. Simply put, start by setting your company objectives. What are you building on with your company? What do you want to accomplish? It is a mistake to try to copy what other companies have done, because you will probably not be…
Market research is an organised effort to gather data about potential clients and target markets: understand them, starting from where they are. It’s a very vital part of business strategy and a key factor in preserving competitiveness. Market Research may be defined as the process of gathering and comparing information that will eventually affect buying…
Customer Retention is a key strategy for businesses to stay afloat in today’s consumer-driven market. Without customer retention, companies run the risk of losing business and losing money. It therefore makes sense that to get more out of your customers, you must be willing to work with them on their satisfaction and build loyalty in…
Sales Management is a small but important business discipline that is focused primarily on the efficient management of a company’s sales activities and the logical application of core sales principles. As the world of sales changes and interests change, the role of the sales manager in keeping the organization on target with its marketing strategy…