Inbound Marketing, in a nutshell, is the promotion of your business by way of the Internet. Whereas outbound advertising seeks out new customers, inbound marketing emphasizes visibility, encouraging potential buyers to visit your site. Rather than renting time, businesses using inbound marketing concentrate on methods geared towards building customer relations and trust. By building trust,…
Distribution Channels are the major factors that determine the success of any sales and marketing strategy. Distribution has become the most important part of a business nowadays, with the increase in the number of products and services. Distribution refers to the actual process of creating a product or service accessible to the consumer or company…
Sales management is essentially a business discipline that is focused around the effective management of the various operations of a company’s sales activities and techniques. It is understandably an extremely important business role as internet sales through both online and offline sales of goods and services drive much of today’s commercial enterprise. The methods employed…
Email marketing is simply the act of sending out a promotional message, usually to an unqualified list of recipients, via email. By its broader definition, any email sent out to a prospective or existing customer can be considered email marketing. It typically involves the use of email to transmit advertisements, solicit donations or enlist support…
Search engine optimization, or SEO, is a process by which a website is made to rank higher in search engine results for specific keywords or phrases. This can include any number of factors such as meta-tags, titles, headings, content, incoming links, search engine submissions, directory listings, and so on. SEO aims to get a high…
Search Engine Marketing is also known as SEM. This is a major type of online marketing in which websites are promoted by means of search engines like Google and Yahoo. SEM includes Pay-per-click advertising, content promotion and search engine submission services. SEM deals with the strategies used to enhance website visibility and promote websites. In…
Digital Marketing is the element of online marketing that uses digital technologies like mobile phones, desktop computers and other electronic media and social networking platforms like Facebook and Twitter to promote goods and services. In recent times the term digital marketing has been used a lot for the promotion of websites through various online strategies.…
In online marketing, lead generation stands for the initiating of initial consumer awareness or inquiry into services or products of an organization. Leads can also be generated for commercial purposes like list building, e-mail list acquisition or even for online sales leads. The process of creating good quality leads is essential if one is to…
A corporate identity or corporate brand is how a business, company or organization presents itself to the general public. The corporate identity generally is visualized with the use of logos and branding, however it can also comprise things such as product design, marketing, public relations and so forth. In today’s ever-growing global marketplace, it is…
Online advertising is growing in popularity and use these days. Why is this? In part because it is an easy way to reach target markets. It also allows for better cost effectiveness and greater flexibility. How is this done? One way is with social media advertising. Social media advertising allows you to create content in…