Websites are collections of linked web pages and associated data that are identified by a single common domain name and hosted on one or more web servers. An example of a website is the Wikipedia, Google, Amazon, and Amazon websites. In simpler terms websites are collections of links to other websites. There are many different…
In marketing, lead generation simply is the initiating of interest or inquiry into specific services or products of a company. Leads may also be generated for promotional purposes like e-mail list acquisition, list building or for new sales leads. Lead generation may be done through direct contact with customers, via brochures, catalogues, newsletters and other…
Customer Retention primarily refers to the tendency of an entity or company to retain its clients for a defined period of time. High customer retention rates generally mean that consumers of that product or company tend to stay with, keep on using or at least not defect against another company or product, or at least…
A naming convention is basically a formal system (usually agreed whole-sale scheme) for naming objects. Names are conventionally given to objects according to customary practices. Such conventions differ in their Intents, that can include for: Naming conventions may also be given for: naming spiritual objects, spiritual entities, or personalities in prayer and meditation. Some of…
Return on investments or ROI is a ratio comparing the total investment to the amount of revenue earned. A high ROI simply means that the profit of the investment far outweighs its cost, thus favourably compared to the expense. As an objective performance metric, ROI is normally used to compare the profitability of an individual…
Today, television and radio are the most popular form of entertainment. They reach millions of consumers in various locations. For marketers, it is essential to create an impact with the audience, and build brand awareness, through the media. Your product or service can be better recognized by using media advertising. To compete in today’s marketplace,…
The most common mistake made in English is the tendency to apply certain grammatical rules in naming. While the grammatical rules of English are not really complex, the rules that are followed in naming a certain thing can be very different from the rules that would be followed in the naming of an object. This…
Metrics and forecasting tools can be defined as tools or techniques that facilitate the measurement, reporting, and interpretation of quantitative data and information. Financial reporting standards have developed over the years to ensure accuracy and reliability of financial data and reports. This has made it very important for companies and organizations to use the right…
The sales process is one of the most important activities of any company. Without strong sales support, a company can easily fade into oblivion as consumers turn their backs on most anything not remotely related to the status quo. If you are looking to revamp your sales processes, the first thing to do is have…
A company can employ a range of pricing plans in order to sell a service or product. However, to effectively determine the best pricing strategy for an organization, senior management has to first identify the current pricing position of the company, its pricing segment, and its competitive pricing response plan. These three pricing elements have…