Sales are basic activities associated with the exchange of products or services for a price. An example of sales activity would be that of selling a product. The sale of a product to a customer is also sometimes considered a sales. While the sales of an item might sometimes take place on its own, other…
Content Marketing is an important type of internet marketing focused primarily on creating, publishing, and then distributing content to a specific audience online for a specific purpose. Content marketing can be defined as the process by which organizations gain web traffic by using creative content and building credibility. Content marketing is similar to traditional advertising…
In online marketing, lead generation is basically the initiating of interest or inquiry into a company’s products or services. Leads can also be generated for promotional purposes like e-newsletter, email list acquisition or for sale leads. There are several techniques that lead generation can adopt. One of them is creating personal connections and contacts through…
A strategic marketing plan is an approach that will help an organisation to focus its limited resources to the most lucrative opportunities to increase revenue and reach a sustainable competitive edge. The time tested professional approach of planning is based on the principle that organisations can best achieve their marketing objectives by acting in the…
Every product or service has a unique selling point (USP) – but only a successful product or service can convert prospects into buyers. Your product or service must first attract enough potential buyers to make it economically feasible. Also, it’s equally critical for your product or service to meet multiple customers’ multi-level needs including price,…
A company can employ a wide range of pricing models when marketing a product or providing a service to customers. However, to identify the most appropriate pricing strategy for an organization, top executives should first identify the company’s pricing context, its competitive pricing response pattern, pricing power and other key operational metrics. In doing so,…
Search Engine Marketing is a kind of Internet advertising that includes the promotion of sites by increasing their visibility on search engine result pages (SERPs). The major search engines provide a list of result pages to users when they conduct a search. SERPs, or Search Engine Results Pages, are typically displayed on the top of…
Email marketing is the simple act of sending out a commercial message to a targeted group of individuals, using electronic mail. In its most broad sense, every email sent out to a customer, prospect, or existing client can be considered email marketing. However, it also includes using email as a means to solicit sales, request…
Market research is the structured effort to collect information about consumers and target markets: learn about them, beginning with who they are. It’s a key ingredient in maintaining competitive advantage and a vital element of business strategy. Market research has the ability to aid businesses in providing goods and/or services that address identified needs; and…
Inbound marketing is an advertising methodology that brings clients through generating valuable interactions with them and creating lasting, relevant experiences tailored specifically to them. The inbound methodology also known as the relationship-building method is an efficient technique for increasing your company’s market share by building long-term, meaningful relationships with potential clients, prospects, and customers. If…