A creative development (CD) plan covers the gamut from product planning to branding and everything in between. Good CD plan spells out exactly what message is to be communicated to your intended target audience, how the message is going to be communicated and where the message is going to be communicated. A well-constructed creative development…
Digital Marketing is the most important aspect of advertising which uses various internet and mobile technologies like desktop computers, mobiles and other electronic media and devices to market products and services worldwide. With the advancement in technology, the need for digital marketing services has become essential. There are various digital marketing agencies that help businesses…
A company can employ a range of pricing strategies while selling a service or product to customers. To decide on the most appropriate pricing strategy for an organization, top executives must first identify the company’s pricing context, pricing segment, pricing power and their company’s competitive pricing response strategy. The executives also have to make sure…
A corporate identity is the way in which a company, business or company entity presents itself to the general public. The corporate identity is usually visualized by brand and branding, but it could also encompass things such as product design, marketing, public relations and so on. In layman’s terms, a corporate logo would be the…
Distribution Channels are distribution methods used to bring a product or service to the consumer. Distribution can be in the form of retail sales, consumer purchases and network marketing strategies. In order to get a competitive advantage over their competitors, organizations need to know how to distribute their products or services effectively. Distribution is among…
Strategic marketing is a method which will help an organization to focus its limited resources on those opportunities that can deliver the greatest revenues and hence achieve a sustainable competitive edge. Strategic marketing is more of a planning exercise than anything else and involves a great deal of analysis on market trends, consumer behavior, consumer…
Distribution is perhaps one of the most important four components of a marketing mix. Distribution is the method of creating a product or service accessible to the public or company user who wants it. This could be done directly by either the manufacturer or distributor or by using multiple intermediaries or distributors. Distribution can have…
Creative Development is the procedure of developing creative skills through exploration, creative decision-making and expression. Children normally experience different stages of creative development apart from their intellectual and physical development. These stages are cognitive, communication, imagination, creativity and adaptability. The earlier these skills are developed, the better they are. The most important skills that are…
The objective of marketing campaign planning is to find, define, integrate, and align relevant, efficient, and influential marketing activities with targeted audience, media, and impact consumers. An effective marketing strategy has a compelling, shareable, core marketing concept that uses both offline and online marketing communications channels and digital channels effectively. Each component of the plan…
Marketing automation allows companies to save time and money. Marketing automation does not simply refer to technologies and software applications developed for marketing departments to automate repetitive tasks associated with marketing and promote businesses on various channels online. Marketing automation encompasses a wide array of activities, from collecting data to monitoring marketing performance to making…