Social media are various interactive technologies which enable the generation or sharing/exchange/transaction of information, opinions, ideas, profession interests, and any other types of expression through virtual networks and online communities. The Social Media is mostly developed for the use on the internet for web browsing and social networking. It is a technique in which two…
Brand Strategy is key for any products and services being sold in large consumer markets. For this reason it is also very important in B2B as it helps you stand out from the competition. Your brand strategy draws your competitive positioning right out of the sand, and positions you as a unique and special something…
Inbound marketing, in a nutshell, is the technique to entice potential clients to visit your business. Whereas outbound advertising seeks out new clients, inbound marketing concentrates on increasing visibility, thereby inviting potential buyers to visit your business. Instead of renting ad space, businesses using inbound marketing concentrate on various strategies aimed at building recognition, creating…
Brand strategy is all about defining your business goals and how you intend to get to those goals. Your brand isn’t just your logo, tag or slogan. Your brand strategy represents who you are, a promise you make and a persona you portray. The brand you create will not only represent your business but will…
Return on investments or ROI is a calculation ratio between capital invested and the net income from the total assets invested. A high ROI simply means that the profits of the investment more than its investment cost (the operating costs). As an economic performance indicator, ROI is employed to compare the efficacies of an individual…
In marketing, customer lifetime value, customer satisfaction, or total sales value is an estimation of the net profits gained at the end of a sales transaction. This is also called the intrinsic value of the sale. Customer lifetime value is different than customer satisfaction. The former focuses more on perceived satisfaction of customers. It is…
If you own a business or run an organization that holds events and trade shows internationally, you should know about exhibiting outside the country. By exhibiting outside the country, you have the option of attracting more global customers. In addition, by exhibiting at trade shows, you can broaden your target market. However, before choosing an…
Return on investment is a ratio measured against expenses and revenues to determine an overall economic benefit derived from an investment. A high ROI indicates that the total profits relative to the initial cost of the investment, usually a large sum of money. As such, ROI is frequently used as a performance indicator, often to…
In business, customer lifetime value is an estimation of the overall profit made by the sales of a given company per customer. The concept of customer lifetime value was introduced by Price Waterhouse Coopers (PWC) in 1969. This concept is the mainframe of many business concepts such as profit and loss allocation, return on equity,…
Strategic marketing is a method which will help an organization to focus its limited marketing resources in the most promising areas to increase overall sales and reach a sustainable competitive edge. This type of marketing allows companies to exploit certain opportunities by focusing on what the consumer wants, rather than on what the competition has…