Social Media is interactive online technologies which enable the sharing or creation/interaction of relevant data, ideas, opinions, career objectives, and various types of expression through social networks and virtual communities. In recent years, Social Media has evolved as an important medium of marketing and business communication. It has become an effective tool for businesses and…
Even though there are definitely some benefits to producing print media, producing digital media from home is usually significantly less costly. There are virtually no expenses for printing facilities, paper, printing supplies or delivery. These cost savings can then be passed on to customers, who typically pay far less for a print copy than they…
When it comes to selling your product and services, Copywriting and Graphic Design go hand in hand. Both are tools that help you persuade people to take a particular action. However, the effectiveness of your message depends highly on your choice of words and the graphics that you use. In addition to this, the effectiveness…
Market Research is the process of gathering information about potential clients and target markets: learn about them, beginning with whom they are. It’s a big deal and an important aspect of competitive strategy. Market Research is essential for product development, pricing, advertising, distribution, and selling. Without it, a company stands the risk of missing out…
Marketing refers to various acts a business undertakes to advertise or sell a product, service, or item to the consuming public. In simple terms, marketing can be described as the generation of awareness among the consuming public of the existence and qualities of a marketed product or service. One of the significant functions of marketing…
Here, I outline four easy steps marketers in any industry can utilize to effectively implement successful high-performing marketing campaigns using Campaign Measurement. The four steps are to first decide on the type of information you wish to collect, then gather it, evaluate it, and then organize and analyze the data. If you need to accurately…
Creative development is the act of developing creative resources for your advertising campaigns. This includes everything from creative logo design to social networking promotions. Creative development is an essential part of your overall marketing plan because it touches every step of the way of how your business operates. The resources you use for marketing largely…
Recruiting is the process of finding suitable talent for employment within a company. Recruiting involves the systematic identification of suitable candidates who meet the company’s recruiting needs. Recruiting includes the evaluation of potential candidates as well as their qualifications, experience, skills, personal and career interests, and other important details. Recruiting personnel may be employed directly…
While believing that advertising campaigns only give you an opportunity of advertising success, there are actually some examples of advertising campaigns that really rise above the rest. Below, you will find five advertising campaign examples which have inspired their respective audiences to do something about it. So what are these campaigns? How have they achieved…
Digital marketing is the single most important component of online marketing, which uses various online and web based technologies including desktop computers, cell phones and various other electronic media and networking platforms to advertise goods and services in an inexpensive manner. Digital marketing involves creating and developing campaigns that promote products using various digital channels…