In naming, there are two kinds of people: those who like it and those who don’t. It’s not that easy to come up with good names; the combinations you can come up with seem pretty limited. Naming conventions make it even harder by making certain names too obvious to be interesting or memorable. Most commonly…
Metrics and forecasting are two integral concepts when it comes to business, and Forecasting and Metrics are often used interchangeably. Although both concepts are rooted in the same basic foundations, they are very different from one another. Where forecasting and metrics differ is that a forecast is more definitive while a Metric is more descriptive.…
Market Research is a systematic approach to gather data on potential customers and target markets: learn about them, beginning with whom they are. It is obviously an important aspect of business strategy and certainly a key factor in maintaining competitive competitiveness. Market Research helps businesses develop strategies for marketing their products and services. They help…
Recruiting is a term that can encompass a wide variety of activities and initiatives. It is a part of everyday business practice, which involves the search for qualified and experienced individuals to fill job positions. Recruiting is the initial stage of hiring decisions. Recruiting includes both the processes for recruiting a candidate and evaluating them.…
In a supply chain, usually a manufacturer, a retailer or a distributor is a business that brings raw materials or merchandise to end users. In general, a supply chain supplier produces inventory/stock items directly and sells them into the next phase in the supply chain. These days, these terms now refer to a provider of…
The objective of marketing campaign planning is essentially to identify relevant, consistent, integrated, and measurable marketing activities and outlets to achieve campaign goals and influence consumers. An effective strategic marketing plan includes an engaging, shareable, and measurable campaign theme that employs both offline and online marketing communications strategies and media outlets. Marketing professionals must not…
A corporate identity is the way in which a business, company or organization presents itself to the general public as being distinct from other similar businesses. The corporate identity normally is visualized by trademark and by branding, but it could also comprise elements such as product design, marketing, public relations and so on. In business,…
Naming a thing refers to its generic or unique name. By convention, the convention specifies the spelling of an object’s name. The formal specification of an object’s name defines how the name is spelled and thus what it should look like. In most cases, there is no need to indicate the spelling of a name.…
Strategic marketing planning is an approach that will help an organization to focus its limited resources in the most promising areas to increase sales and reach a sustainable competitive edge. This type of marketing is also referred to as an integration marketing approach. Strategic marketing is one of the most important elements of any comprehensive…
Recruiting is one of the most important functions of any organisation. It is an essential part of ensuring that all employees who are interested in employment with the company are offered an opportunity. Recruiting does not only mean searching for new employees but also for new business as well. Therefore, it is vital to develop…