What are the basic components of a good marketing campaign planning template? The core purpose of marketing campaign planning is first to identify targeted, relevant, integrated, effective marketing actions and channels to achieve campaign goals and influence consumers. An effective campaign strategy has an engaging, shared, core concept that combines offline and online marketing communications…
Email marketing is the act of Sending a commercial message to an assembled group of individuals, usually with email. In its most basic sense, each email sent as a commercial advertisement, either to a current or potential client, can be considered email marketing. It entails using email to send commercial messages, such as an advertisement,…
Your brand strategy is the promise you make, an identification of who you are and what you stand for. And while it usually includes your color scheme, logo and slogan, these are just creative components which only successfully describe your brand. Rather, your brand truly lives within every interaction you have with your audience: the…
The key to marketing campaign success is in knowing your customers, understanding your customers, and understanding your customers’ needs and wants. Marketing campaigns are all about getting the most from your customer’s experience. Whether you’re working in apparel retail, home furnishing retail, foodservice retail, or cosmetic retailer, the goal is to present a product or…
Marketing Plan and Marketing Budget are important tools for any business, especially small businesses that don’t have the resources of larger corporations. Without a plan, you might be going in the wrong direction; however, it’s very hard to keep on track and that will significantly limit your overall success. Marketing Plan and Budget Create your…
Telemarketing is an increasingly popular way of direct selling, where a qualified salesperson solicits potential clients to purchase products or services, usually over the telephone or via a subsequent phone conference call or online chat appointment scheduled over the telephone. A telemarketer can generally be identified as someone whose main purpose in using unsolicited telemarketing…
Creative Development is one of the most important components of all successful advertising campaigns. A creative development (CD) plan outlines how your message will be communicated and what message needs to be conveyed to the target audience. A well-developed creative plan is critical to have when employing multi-media advertising. A consistent message throughout all advertising…
When it comes to the promotion of products or services it is all about the events. Examples of such events are: trade shows, conferences, webinars or workshops, promotional events or fundraisers, local community-based festivals or competitions, exhibits at trade shows, fundraising events or road shows. In business, trade show events happen regularly to both small…
Content marketing is a method of internet marketing focused on making, publishing, and circulating content in the hopes of gaining new clients and increasing the visibility of a business’s website. Many businesses employ the use of content marketing to attract new customers, keep old ones coming back, and increase awareness of their brand. Content marketing…
Planning your product or service launch is essential. You must carefully plan your strategy in advance so you know just how you’re going to launch the product. Plan out who’s going to be working on what stage of the plan and do your research to make sure your plan will work. There’s really no room…