Return on investment or ROI is a ratio calculated over an extended period between investments. The value is then compared favourably to the initial cost, which is the total interest paid over time. A high ROI simply means that the returns far outstrip the initial investment. As such a useful performance indicator, ROI is frequently…
Email marketing is the act of transmitting a commercial message to a targeted group of individuals, usually with email. In its most broad sense, every email communication sent to an individual or prospective client can be deemed email marketing. It often involves the use of email to transmit advertisements, request service, solicit donations or sales.…
Inbound marketing, in very simple terms, is simply the process of getting your business noticed by potential clients. Whereas outbound advertising seeks out new customers, inbound marketing emphasizes visibility, thereby bringing potential buyers to you for services or products. Instead of seeking clients through an ad in the classified section of a newspaper, businesses using…
Social Media is interactive online technologies which enable the sharing or creation/interaction of relevant data, ideas, opinions, career objectives, and various types of expression through social networks and virtual communities. In recent years, Social Media has evolved as an important medium of marketing and business communication. It has become an effective tool for businesses and…
Messaging is a kind of service which helps you overcome all the above challenges over time through asynchronous, event-oriented communication. Messaging allows software programs to link and network by segregating the sending and receiving of information. It is an essential tool for developing distributed systems. With messaging you can easily establish a direct path between…
In marketing, publicity is basically the public awareness or exposure for any given product, service or company. It can also mean the promotion of news about a product, service or company, often through the mass media. Thus, it is an integral part of marketing as it serves as the ‘ace in the hole’ that draws…
A corporate identity or corporate picture is the way in which a business, company or organization presents itself to the general public. The corporate identity usually consists of visual cues including signage, visual design, branding, public relations and so forth. A corporate logo usually represents the brand of the company and helps consumers to associate…
Sales are basic activities associated with the exchange of products or services for a price. An example of sales activity would be that of selling a product. The sale of a product to a customer is also sometimes considered a sales. While the sales of an item might sometimes take place on its own, other…
Online advertising, sometimes called e-marketing, online marketing or web marketing, is an electronic form of advertising that makes use of the World Wide Web to deliver commercial marketing messages to potential customers. Advertising on the internet has become very popular in recent years because of the tremendous growth of information technology and broadband networks. The…
Marketing refers to promotional activities that a business undertakes in order to advertise the sale or purchase of a particular product, service, or asset. Marketing also refers to promotional activities undertaken by organizations to publicize and promote their brands and products. The marketing activities of firms may be designed to create brand awareness, increase product…