Customer Retention is one of the most important concepts when it comes to marketing. Without a strong customer loyalty, companies are not able to make much money. Therefore, it is of great importance that all business owners take the time and put in place strategies that will allow them to retain their customer base and…
The primary objective of marketing campaign planning is to define, analyze, select and create marketing campaigns that are effective, targeted and measurable. The planning process begins with identification of potential customers, a comprehensive assessment of market conditions and competitors. The goal is to build a brand by aligning with complementary and related companies. Marketing campaigns…
Marketing is an essential part of business that determines the success or failure of it. Marketing is an act by which a firm distributes its product or service to the public in order to make the sale. Marketing refers to a number of activities that a firm undertakes to advertise or promote the sale of…
How Does Online Marketing Allow You to Generate Leads? Digital marketing is basically the part of advertising that uses modern digital technology like mobile phones, computers and other electronic media and channels to advertise products and services worldwide. It is considered to be one of the most important sources for advertising online as well as…
Digital marketing is basically the part of advertising that uses modern internet and digital technologies like mobile phones, desktop computers and other electronic media and platform like the World Wide Web and social media to promote services and products. This type of marketing involves many methods and strategies to be able to reach the target…
Comprehensive Understanding of Marketing The process of marketing is quite complicated and complex. It involves various activities such as gathering customers, creating product or service awareness, designing promotional or advertising campaigns, monitoring customer satisfaction, evaluating competitor strategies, etc. Although marketing is a very broad concept, it can be divided into various subtopics. Some of these…