In a distribution network, a distributor, or a retailer, is an entity that brings goods or services to the customer. In most cases, a distribution network distributor directly manufactures stock/product items to be sold to the next connection in the distribution chain. Today, however, these terms often refer to a manufacturer of any good or…
A company can employ a wide variety of pricing plans in order to sell a product or service effectively. However, to determine the most suitable pricing strategy for an organization, senior management has to first identify their pricing position, price segment, price capability and their competitors’ pricing behavior. This way, they will be able to…
Market research is basically an organized effort to collect data about consumers, their needs, preferences, buying patterns and tendencies, and then learn about them. It’s a vital component of business strategy and also a key ingredient in maintaining competitiveness in the marketplace. For any enterprise to be successful, both customer needs and competitive forces need…
Events and Trade Show displays are used by many business owners as a way to showcase their company, brand or product to potential customers. Many companies, organizations and corporations will set up Events and Trade Show exhibit in order to promote and publicize their company, products or services. The most common reasons for holding these…
Customer Retention, sometimes referred to as brand loyalty, is one of the most important elements of operating an effective and successful organization. In business terms customer retention basically means the ability of a product, or company, to retain its clients for a sufficiently long period. High customer retention usually means that clients of the company…
Brand strategy is not what it used to be. In fact, it has become obsolete because of social media, blogs, viral videos and other forms of brand communication. But a solid strategy still needs to be developed and implemented if you want your brand to stay as powerful as it was when your first brand…
Competitive positioning is an important marketing strategy which refers to the way a firm can differentiate their firm from their competition. The competitive position of a firm usually relies on the way that the firm valuates the service it offers to its customers relative to the services of other firms in the same market. It…
Search engine marketing is actually a great way to promote your website if done properly. This is especially true for those who have no clue on how it works. Search engine marketing as it is known today, is the most effective method to get your website noticed by online surfers. Search engines are one of…
Search engine optimization (SEO) is the act of enhancing the quality and quantity of site visitors to a particular website or even a particular web page by search engines. SEO aims at free traffic, not paid or direct traffic. It aims at maximizing the visibility of the given website on the search results page. One…
Enthusiasts from around the world are always looking for the best destinations to go small ship cruising. Not many of them think of Norway. Norway, being a small country, tends to fall to the back of people’s mind. This is actually one of the reasons that makes is such a great place to go small…