How Organic Search Results Are Driven
Search engine optimization, also called SEO, is the process of enhancing the volume and quality of site visitors to a particular website or a blog from search engines like Google, Yahoo, and MSN. SEO aims at free traffic as well as paid traffic and thus is different from search engine marketing which aims at generating new site traffic specifically paying traffic. While both are integral to website promotion, the later is a more flexible technique that can be used to reach audiences beyond the scope of traditional marketing methods.
The major advantage of seo lies in its ability to generate traffic without paying for it. Unlike other forms of online advertising such as pay per click, which require a huge investment, SEO is easy to implement and cheaper. One does not need large sums of money to start a campaign and the success rate is high. As long as the keywords used are popular, a number of websites will display the targeted keyword or key phrases on their pages, thereby boosting organic results for that keyword or phrase. Organic results are those generated by optimizing the site content and the linking structure between the sites.
On the other hand, the key to achieving organic results is to do SEO off-page. Organic off-page SEO improves the visibility of a website by getting higher rankings in search engines like Google, Yahoo, and MSN. Keywords used for this off-page SEO method are the most important factors determining search results. Off-page seo requires quality backlinks from relevant websites that compliment the main keyword used on the site. Since the links are coming from off-page sources, they are less likely to be counted against organic results.
SEO services offer numerous techniques that improve off-page and organic search results. These include directory submission, social bookmarking, and article marketing. Directory submission, for example, is one of the least-used strategies of on-page SEO, yet accounts for the greatest amount of growth in traffic. Web directories are always updated with relevant, quality sites that provide additional exposure and boost traffic.
Social bookmarking and article marketing are two of the fastest growing off-page SEO strategies. They allow users to share written content and information on a particular topic. This method provides a link from the actual page where the content was first published, thus increasing its ability to receive higher search results and attracting more visitors.
With these techniques, you can expect your company to experience noticeable results. If you are not ready to hire an SEO firm, you can create the necessary strategies on your own. These may include creating relevant content, collecting business information, and creating business links through free resources. SEO professionals will be able to help you evaluate your current strategies and recommend the best ones to incorporate into your marketing campaigns. Organic results driven by off-page SEO strategies are just what webmasters need to succeed.