In both sales and marketing collaterals, marketing collateral can be considered the group of marketing resources used to support the sale of a certain product or service to a client. Typically, in the early history of the industry, the word “collaterals” generally referred to sell sheets or pamphlets developed as sales promotion tools. Over time the word “collaterals” has evolved to mean any item that can support the final sale of a product. Some examples of marketing collateral are business cards, stationery, brochures, flyers, posters, etc. Today, it has become very common to use digital media as a marketing resource. There are many different types of digital collaterals available.
One type of digital marketing collateral that is quite popular is a video. Videos are often used in viral marketing campaigns as they allow prospects to watch the product being offered from the prospect’s own perspective rather than reading text from a sales letter. Another example of a video marketing collateral include viral videos featuring products, services or movies being offered by a certain company. The videos often go viral within hours and can receive millions of views in a short period of time. These types of marketing materials can be very effective because they tend to speak to the heart of the consumer on an emotional level and as such tend to create a better lasting impression on them.
Images are also another form of marketing collateral used across social media. Images have been proven to be more effective than text when conveying a message on a brand. Some examples of images being conveyed via images include company pictures, product images, company logos, etc. For example, a marketing campaign using the brand of Dieter’s Orange Squash would not only communicate the benefits of the product to consumers, but also create brand recognition for the brand through association.
Another type of marketing collateral often found in marketing campaigns are sales presentations. Sales presentations are one-way ways of communicating information to a specific target audience. In most cases, these presentations are made to target an existing customer base. For example, an insurance company may use presentations to educate potential customers on the benefits of insurance to prevent financial loss. A bank may use presentations to discuss loan options with consumers. Sales presentations can be effective because of their one-to-one nature, but because they are based on the target market’s current concerns it is likely to stay in the mind of the target audience for a long time.
Another type of marketing collateral that is being used across many industries are POS displays. POS displays, or point of sale displays, help in increasing sales and attracting customers to the business. Because of this, many businesses choose to include pos displays in their advertising campaigns. POS asset designs should provide customers with a way of easily identifying their store and quickly finding items they need.
One of the most popular forms of marketing collateral include whatsapp newsletters. whatsapp newsletters are short information sent via text message to a specific target audience. The purpose of this type of marketing campaign is to build customer loyalty by delivering pertinent information at a convenient manner. This strategy helps to increase the overall effectiveness of an ad campaign as it allows customers to view new products and content updates immediately. Whatsapp newsletters are very cost efficient when compared to print, television, or radio ads. By incorporating whatsapp newsletters into an overall marketing strategy, businesses can expect to see an immediate increase in customer loyalty.