The objective of marketing campaign planning is to find, define, integrate, and align relevant, efficient, and influential marketing activities with targeted audience, media, and impact consumers. An effective marketing strategy has a compelling, shareable, core marketing concept that uses both offline and online marketing communications channels and digital channels effectively. Each component of the plan should support individual marketing functions such as product branding, consumer experience and learning, direct sales, and after-sales support. Additionally, a good marketing plan should have measurable outcomes. These should be the results desired by the customers and the goal for which the marketing strategy was developed.
When creating a marketing strategy, the first step is defining the goals of the campaign. These goals are the result of thorough market research, customer profiling, and analysis. Depending on the products and services you will be marketing, you may want to also include other tactics such as distribution tactics, loyalty tactics, or other direct mail or call techniques. Once you have determined your goals and tactics, you can begin the next phase of marketing campaign planning called finding the appropriate resources to execute your plan.
Once the goals of your marketing strategy have been defined, you need to determine the maximum funding you can allocate for each stage of execution. Remember that the marketing budget will depend largely on the type of marketing campaigns you are planning, so it is important to set reasonable limits for each effort. Remember to set aside a reasonable budget for things like travel expenses, which are usually part of many marketing campaigns. Make a realistic estimate of your marketing budgets for each task in your marketing campaign planning.
Next, you will want to identify the marketing channels you will be using to communicate your message. Remember, you can use multiple promotional channels, depending on your goals and preferences. Some common marketing channels include television, radio, newspaper, and other printed media, brochures, fliers, and websites. You can also use internet marketing to reach your target audience. Again, you will want to set up a marketing budget for each channel to make sure that each channel is covering the costs necessary to run your campaign.
Your marketing campaign planning process may include the creation of print and electronic media advertising campaigns, as well. In addition to reaching your target audience, you will want to create content marketing efforts to make your product or service known. Content marketing efforts can include articles, blogs, press releases, videos, and more. With the large amount of available content available today, you can reach a wide variety of audiences through a variety of content marketing channels, resulting in higher success rates when reaching your audience.
Finally, you should not forget about the advantages of digital media channels, such as the internet, television, radio, and movies. These digital platforms provide the ultimate in convenience, as they are accessible twenty-four hours a day, seven days a week. With the internet, you can reach people from around the world with just a click of a button. television and radio ads are only available during specific times, which makes them less convenient for your customers and clients. Lastly, many people turn to movies and television to relax and unwind, which is why they are often targeted by offline marketing communications efforts, as well. These channels are also a great way to advertise for new products and services.