One of the largest roadblocks to effective online campaigns is actually making the measurements visible. For most online campaigns, developing meaningful campaign measurement tools that are both effective and easy to use is key. This is especially challenging for companies who work in a singular silo environment where little sharing of information siloes prevent team members from seeing each others’ reports. Fortunately, there are solutions available for teams who want to easily assess their performance online campaigns. Here are five such tools:
Campaign Metrics: The most important component of a campaign is clearly identifying its goals and objectives. Campaign Metrics allows you to clearly define what you wish to achieve, measure your progress towards those goals, and measure how effective your efforts are achieving them. Campaign Metrics lets you define the dimensions on which you wish to compare your results. These dimension can be product, audience, brand, or geographic reach. Using appropriate Campaign Metrics will allow you to make informed decisions about your online marketing strategies and measure your progress.
Google Analytics: One of the best aspects of Google Analytics is its ability to combine customer and business data. It provides easy access to detailed reports of your business and individual customers. Google Analytics uses all the standard open source software tools and features that ensure accurate and timely reporting. Google Analytics makes it easy to manage and measure all elements of your online marketing efforts, and is an ideal solution for tracking marketing efforts as well as providing comprehensive analysis about your campaigns.
Keywords by Topic: Google introduced a new feature called Keyword by Topic to help marketers with campaign measurement. This allows you to select one topic from a range of topics associated with your keywords. By analyzing how often people search for your chosen topic, marketers can accurately determine which keywords are more profitable. This makes it easier for marketers to increase their investment in profitable keywords without unnecessarily investing in non-profitable ones. This feature has been designed to improve marketing productivity.
Social Media Metrics: Using social media to monitor your campaigns measurement also makes it easier to determine which content is performing and which are not. The social media analytics provided by Google includes information on engagement, fan activity and conversation, and connections. A social media analytics tool can also provide information on top stories on key topics of the day or week. This helps marketers target what their consumers are searching for, what they are looking to buy, and what they are expecting to see. Moreover, social media allows marketers to easily determine which advertisements are performing.
Campaign Measurement doesn’t end with the results of a single metric assessment. Marketers should continue to monitor their metrics in order to make informed decisions on their marketing investments. Although Google offers many analytics tools, marketers may need to customize their custom-made tools in order to meet their specific needs. This way, they can accurately measure their campaign’s performance. It is important for marketers to monitor their campaigns and measure their progress every now and then. Proper campaign measurement keeps track of everything that matters most in your business.