The term product or service launch generally refers to an advertisement campaign, which seeks to introduce a brand new product or service into the marketplace. Also known as ecommerce product or service launches, product Introductions, product releases, product activation, internet product releases, retail product releases or retail product activations. A product or service launch is a significant event for a company’s sales, services and financial future. Launching new products or services is essential in maintaining a competitive edge with existing customers and attracting new customers, which ultimately leads to increased profitability.
In order to ensure the success of any product launching, there are many elements that need to be considered; namely the strategy, the creative, the marketing objectives and the execution. Strategy refers to your company vision and mission statement. It is the guiding force that will ensure that the marketing objectives and goals are effectively realized. The creative, on the other hand, is the “what”. The creative brief is that part of the product launch brief that is developed to make your company memorable.
Once you have a clear understanding of your business and what you intend to offer, you need to develop a marketing objectives. This section includes the demographic or target audience, the marketing budget, the time frame and the specific purpose of the launch. The time frame is the period used to measure the response to your launch strategy. The budget is how much money you plan to spend on this promotional campaign, the marketing objectives tell you which marketing activities you should focus on, while the activities related to your target audience tell you what types of customers you will have to attract.
Once you have your marketing objectives and a clear concept of your product, it is time to develop the marketing strategy. This is the part of your launch process that will help you to attract potential customers. It is important to carefully select the influencers for your launch so as to be able to reach out to your target audience effectively. The top influencers attract most of the attention and get to be the face of your company, and these followers can be converted to loyal customers later.
In addition, a strong creative brief will also help in driving traffic to your site and make your marketing services popular. Your creative brief should provide useful information about the product or service and all the necessary aspects to make your customers use it. To create this brief, the following steps should be followed:
The right marketing plan, a combination of a creative way and effective marketing activities will help in launching a successful product or service launch. It is essential to select the right influencers in the beginning of the launch process. This way, you can get to know the best ones to attract your audience so as to turn them into loyal customers later. Use the list of the best performing influencers and create your launch marketing plan to reach your targeted audience.