Search Engine Optimization, or SEO, is an increasingly important facet of Internet Marketing. It is a method of driving targeted traffic to websites from search engines, such as Google. SEO targets unpaid visitors, instead of paid visitors or direct traffic. The term ‘SEO’ was first used in 1996 by Richard Legg. In its most common form, SEO involves keyword research, site analysis, and optimization of content for specific keywords.


Organic SEO, on the other hand, involves using off-page factors to boost a site’s ranking in the SERPs. These off-page factors are also known as off-site SEO. This type of SEO works well for sites with established web histories, as well as new ones. Organic SEO works best with off-page strategies, whereas off-page strategies work better with on-page strategies.

READ  Metrics and Forecasting Are Two Sides of the Same Coin

On-page SEO methods include writing informative articles that are relevant to the website’s business model. These articles contain keywords and links that lead the reader to more information and to the desired site. Linking strategies include using other sites and services, such as directories and blogs, to promote the website and link back to it from time to time. For example, rather than just linking to the home page of the search results with an anchor text, some sites offer links that take the visitor directly to the About page or to contact information. In addition, certain services like PayPerClick advertisements offer ads that link back to the advertiser’s site, rather than just the homepage.

Off-page seo works much the same as organic SEO, but is more focused. For this type of SEO, the goal is to get as many search results as possible for the targeted keyword or phrases. This can be done by creating articles and content, submitting them to article directories, social bookmarking and press release submission sites and by including the targeted keywords in the title, body, and tags of web pages and web applications. Pay per click advertising campaigns that use off-page seo strategies also aim to get as many search results as possible.

READ  Marketing Plan and Budget

Organic SEO works to improve the relevancy of the search results and may take longer to see results. Because it relies largely on external factors such as the volume of links provided by outside websites, organic SEO is less reliant on a particular optimization technique or strategy. On-page SEO is more focused and successful in improving search results. It also tends to be a longer process because it takes time to build link popularity and create high quality content.

Organic SEO involves building links from relevant sources and uses anchor text to link to specific content. Organic SEO takes time to see results. Search engines may index your website for a period of time before listing it for a search. Because of this, you may have to wait for months before seeing results. While waiting for the results of your organic SEO efforts, you can focus on other things such as improving your PPC campaigns and increasing your traffic through social media and pay-per-click programs.

READ  The Importance of Customer Lifetime Value in Purchasing and Selling Businesses