Search Engine Marketing is a kind of Internet advertising that includes the promotion of sites by increasing their visibility on search engine result pages (SERPs). The major search engines provide a list of result pages to users when they conduct a search. SERPs, or Search Engine Results Pages, are typically displayed on the top of search results when people search for specific terms. In order to have their sites listed on the first page of results, marketers must pay for placement on SERPs.
One way to promote a website and its products and services is through Search Engine Marketing. SEM involves many activities including pay per click (PPC), where advertisers only pay when their ads are clicked; pay-per-view events where viewers can watch a promoted video without spending any money; and contextual advertising, in which ads are presented according to what is most relevant to the audience. These are some of the most common methods used to promote websites.
Paid advertising in Search Engine Marketing involves paying a website owner or web developer to increase website visibility and traffic. The ads are usually placed on relevant sites that receive an influx of web traffic. Some search engines offer sponsored listings. This type of SEM requires the highest degree of site expertise and management, as well as budget to maximize visibility and profitability.
Affiliate marketing in Search Engine Marketing is another way of promoting a website and its offerings. Affiliates are companies, corporations, or other organizations that offer to promote websites for a commission. This type of SEM allows companies to use web content as well as paid advertisements in order to attract more visitors and increase conversion rates. Many affiliate marketing programs provide tools such as keyword research and optimization, content management, and testing to help marketers decide where to best place their ads.
Another way to get more visitors to your site and increase the number of conversions is through “Google Cash”. Google Cash is paid into a designated bank account on a regular basis. In addition to monthly deposits, Google Cash may also be earned through referrals. Google Cash can be transferred to accounts by making deposits, or the designated bank account can be credited with funds. Google Cash can also be earned through the use of promotional Google tools, such as AdWords.
A third method of Search Engine Marketing is through the use of ad groups. An ad group is a collection of ad units that are designed to perform in a specific manner. These ad groups are used to create unique landing pages that are optimized to bring the user to the advertiser’s page. Most ad groups are designed with a keyword in mind, such as landing page optimization, which requires the use of specific keywords in the copy. Many ad groups provide options for tracking the performance of an ad campaign, which makes it easier for marketers to fine-tune their campaigns.