In advertising, publicity is basically the publicity or public awareness for any particular product, service or company. It can also refer to that movement of news about any product, service, or company to the general public, usually through the press. Publicity has a very important part in the world of advertising, because without it, there would be no business at all. Advertisers need this in order to advertise their products, and they pay a lot for such publicity. As long as the price for such publicity is relatively less than the cost of producing the product or service, then advertisers will avail of this form of advertising.
Advertisers have to generate publicity regarding their brand or product in order to create interest, and hence, to increase sales. If the product or service has to be introduced into the market, then it is very important for them to know the target audience that they have to reach out to. To make this possible, they have to know the kind of people that they should not offend, and the kind of people that they should target.
A publicity stunt, on the other hand, is an act that helps advertise a product or service. It is usually done in a public place such as a sports event, a trade show or any other public gathering. A publicity stunt can draw a lot of public attention if done correctly, and it can help drive home a particular brand or product’s message to a larger audience than would normally be reached by just normal advertising methods. The public attention that is generated through a publicity stunt can also be very convincing, and can easily convert a casual consumer into a lifelong customer.
There are various ways in which you can get publicity for your products or services without necessarily having to spend a lot of money and without having to exert too much effort. For example, if you want to get publicity for a new product that you have developed, you can consider giving a demonstration, or giving away a free sample of the product so that more people will be able to try it out. This way, you will be sure to get publicity for your product that will not only spread by word of mouth but also by television and other media outlet. You could also consider putting up hoardings at strategic places in order to attract more customers to your store. If you have a lot of natural vegetation in your area, you could hang posters or banners stating that your new product is available there, and you can use the occasion to give out samples of your newly developed product to people who visit the area.
However, there are times when excessive negative publicity may ruin your efforts to promote a particular brand. When a customer gets negative publicity about a certain brand, they may lose interest in that brand as a result, and it can seriously damage your sales. One should therefore not take it lightly. If a customer gets negative publicity about a product, it is best that he or she should immediately inform the person to whom the publicity has been given so that the damage caused can be prevented.
The same principle applies to marketing as well. Even if you are advertising a new product through a TV commercial or a newspaper ad, it is very important that you do not exaggerate your claims in the advertisement, because this may cause people to doubt your credibility. Negative publicity about your brand will simply not help your brand in the long run, and therefore it is important that you be cautious when making statements and advertising about your product. If you have enough positive publicity around your brand, this will surely help in driving customers to your store and increasing your sales, irrespective of whether or not you are selling a particular brand or not. Thus, one should always be careful of using negative publicity in marketing because it may have adverse effects on your brand and sales.