Search engine optimization or SEO is the procedure of enhancing the quantity and quality of site visitors to a particular web site or a particular website from search engines like Google, Yahoo! etc. SEO aims at unifying search results by using several technological methods and application like keyword targeting, search engine submission, Meta tags, content optimization and so on. The SEO practices include meta tag management, directory submissions, keyword stuffing and misspelling checking. It helps to attain a certain position in the search engine result pages or SERPs. It also helps to attain visibility and high rankings in the major search engines like Google, MSN Yahoo and so on.
Organic seo means that the outcome is achieved by achieving first on-page SEO through natural strategies and second off-page SEO through pay-per-click advertising and paid links. Organic SEO tends to create inbound links from other relevant websites and blogs. These relevant websites and blogs are selected through the process of link analysis. Link popularity determines the ranking of a website in the SERPs. Organic search results are normally achieved by less competitive keywords with minimal on-page and off-page SEO measures.
On the contrary, organic results are normally obtained through paid advertisements through sponsored links. Organic search results do not require prior analysis of keywords but paying the right people for it does help. Organic seo works with different kinds of techniques which include directory submission, article submission, press release submission, blog creation and promotion and social media marketing and so on. SEO can be performed in various ways and each method may yield different organic results.
Organic SEO works well with most popular search engines like Yahoo!, MSN Yahoo, Google, AOL and so on. Organic seo is time consuming as the website has to be built and kept fresh and in some cases the site may have to be redone completely. On the other hand, non-organic SEO works faster as the website doesn’t need to be built. Non-organic SEO also requires less work, but the end results are not as quick as that of organic search results.
Organic search engine optimization improves the visibility and the reputation of a certain website. This kind of SEO increases a website’s position in the SERPs by attracting the maximum number of visitors. It also helps in increasing the number of conversions. An organic result promotes genuine websites over those with low organic search engine rankings and that are ranked through unethical or black methods.
The main goal of any search engine is to return results to the searchers that will improve their search results. Generally, the search engines do not make any distinction between organic search results and the non-organic ones. They prefer all the sites over the ones that are ranked via black techniques or black Hat Search Engine Optimization. So, one should keep this in mind when they are choosing their preferred search engine provider. The most recommended way is to go for the one that offers organic search engine optimization services.