Social media are digital, interactive technologies which enable the generation or sharing/ exchanges of content, ideas, profession interests, and various other types of expression through virtual communities and online networks. It is a new development of traditional media like print, television and radio which have given people a new avenue to express themselves creatively and productively. Social media provide a platform to a wide range of users from anywhere in the world to create, share and extend their knowledge and information. It has become one of the most popular websites in the internet, which allows easy access and exchange of information.
YouTube, FriendFeed, Facebook, MySpace – these are some of the major social media that enable you to engage with others and let them engage with you too. You can join this community and start sharing, creating and enjoying videos, photos, information of your choice. You can also upload videos related to any interest or topic you like. If you want to make money from these videos, there are many ways to do it, but the most important thing to do is to drive traffic to your website or blog.
One of the most effective ways to drive traffic to your web-based business is by the use of social media. Many people are now using web-based tools like social networking sites like Twitter, Facebook, Foursquare and YouTube to share and transmit what they are doing. In case you are an entrepreneur, you should use these same tools to build up your network of prospective clients. The videos that you upload in these social networking sites can be viral and that means they spread through the help of your network. Your followers or friends in these networks will start to share your videos with their friends and thus you start getting more exposure.
However, sharing your video with inappropriate users can lead to the loss of credibility and this means the end of your social media platform. It is therefore important that when you start using a web-based tool to promote your videos, you only engage in business with other people who are into the same business as you. You can then continue to share videos related to your business and engage in conversations with them. For example, if you are planning to sell cars next month, you can upload some promotional videos that show how easy it is to buy a car. These videos can be shared with your social media network, but you should only engage in conversations that have people in the same circle as you.
Some marketers think that sending links or files that can infect a computer are not ethical ways of marketing a product or service. However, most social media users today would not think of sharing infectious files that can harm other computers so you should also respect other people’s privacy and refrain from uploading files that could harm them. In addition, you should engage in conversations only if you feel comfortable and you know the other person well.
In conclusion, engaging in conversation on social networks is a good way to market your products, services, and websites. It gives you a chance to interact with real-time users in the same community while allowing you to share information. Moreover, engaging in conversations allows you to build long-term relationships with other users. As your relationships grow, you can even invite them to your blog or website so that you can share information with them.