Search engine optimization is basically the process of increasing the quality and volume of site visitors to a site or a specific web page by search engines. SEO targets free traffic rather than paid or direct traffic. There is no limit to the number of visitors that a site can attract with the use of SEO. This process is undertaken for the purpose of improving a particular website’s position in search results for particular keywords. SEO techniques are also used to improve the visibility of a particular brand or organization on the World Wide Web.
On-page SEO or on-site seo works to make a site or a product accessible to users through a greater use of keywords or keyword phrases. The use of such keywords ensures that users who type in a search term that are relevant to the business or organization’s products and services will be directed to the site. On-page seo works in conjunction with SEO to make the site appealing to users through its presentation, layout and navigation. It includes such elements as:
Organic search results have lower rankings compared to paid results. In organic results, the search engines evaluate the strength of links provided to a site by other websites. The links from other sites are not considered important factors when calculating rankings. Organic results tend to generate higher organic search engine rankings for a particular URL.
Off-page SEO works towards achieving higher rankings in organic results by creating inbound links. This can be achieved by placing your company’s URL in your blogs, articles and press releases. Placing your URL in your profile will also provide more links and more people will be able to view your company profile. Off-page seo works to increase your website’s link popularity and it will result in better organic search engine rankings.
Inbound links are valuable for Search Engine Optimization because they direct users to additional content. Search engines use links to calculate rankings. A good example of this is Google’s page rank system. Page rank systems calculate a website’s popularity based on its amount of backlinks. Backlinks are important for SEO because they increase your authority and create credibility. More credibility and more authority means more traffic and more sales.
Off-page SEO can be very challenging to master, especially for beginners. However, if you take the time to learn the basics then you can master it easily. As mentioned earlier, SEO is a constantly changing field and techniques that worked months ago may not work today. You need to constantly learn new techniques and incorporate them into your off-page SEO strategy to achieve higher organic results.