Social media are mostly online interactive technologies which enable the generation or sharing/transaction of ideas, careers, personal interest, and various other types of expression through virtual online communities and networks. It is mostly used by people as an avenue for interaction with others about a common interest or problem. The internet has made the world a small village where people from different parts of the world come together to share and do business. This has resulted in the growth of social media, as it allows users from all corners of the world to get connected and develop good relationships.

Twitter is one of the most popular social media platforms that allows free posting of tweets. It is used by people to update their daily activities such as what they are doing, where they are going, who they are with etc. Another popular social network that allows free posting of tweets is Facebook. The function enables the user to create pages/profile that can be shared by all the members of the community. Facebook is mainly used to connect with others and to update their daily lives.

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Pinterest is another social networking site that enables sharing pictures and small notes on different things. The function enables the sharing or creating a visual representation of ideas and concepts. It also facilitates the storage and saving of photos on the personal Pinterest account. StumbleUpon is another social media platform that helps in the discovery of useful and interesting websites and web pages. It starts a discussion on the website about the different websites and web pages based on a certain topic.

Photo sharing is one of the main functions of social media. It enables people to upload images with the use of digital cameras and cell phones. These photos are then posted to various social networks such as Facebook, Twitter, Pinterest, Google+, LinkedIn, and others. There are various categories that allow users to specify such as birthday, holiday snaps, fashion tips, pets and so on. The photo sharing sites help in the growth of social media websites such as Facebook, Google+ and others.

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LinkedIn is one of the most successful and popular social networks that help the professionals to meet others with similar professional goals. The other advantage of LinkedIn is the possibility of making connections with the use of skills, knowledge and experience in different fields such as IT, business, web design, programming, etc. Other than these, the other popular features of this platform are the ability to send and receive emails as well as create profile pages. This social media platform connects the business houses with different individuals who might be interested in joint ventures. A lot of businessmen are using LinkedIn for the purpose of business to business networking.

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The other popular social media websites include Facebook, Twitter, Pinterest, YouTube, Instagram and many more. All these platforms enable you to share information about your products, services, business news and so on. They help in the growth of online businesses, as they are used to gather a large number of audience. To use these platforms for the business purposes, it is essential to have a website as well as an attractive blog as these platforms enables you to connect to the audience easily.