Search Engine Optimization (SEO) is the procedure to improve the volume and quality of site visitors to a specific web page or a site from major search engines such as Google, Yahoo, and Bing. Search engine optimization aims at unpaid, first-time visitor traffic as well as direct, paid traffic. Organic SEO results in a higher ranking for the listed site over time, with no use of paid marketing or paid links. This type of SEO tends to produce fast organic growth in web traffic volume, but it has a short shelf-life. Paid SEO is a more long-term strategy, but it is less expensive and is consequently becoming more popular with webmasters who can afford to wait.
Search engine optimization has two major methods: organic SEO and paid search engine optimization (SEO). Organic optimization techniques involve improving the internal structure and functioning of the web site, whereas paid search engine optimization (SEO) involves using external methods to achieve better ranking in search results for specific key phrases. Organic optimization techniques are usually applied in one-time and low-cost campaigns while paid search engine optimization (SEO) requires ongoing maintenance and monitoring.
Organic SEO generally requires that content be distributed to the various search engines and directories, and this distribution should be consistent with the keyword density of other web contents. Keyword stuffing or excessive keyword usage leads to lower rankings and decreased traffic. This is because search engines determine a website’s position in search results based on relevance to keywords used by users. Thus, if a user types a particular keyword, a website may be ranked according to the number of times the keyword appears on a website, without regard to the actual content.
Pay-per-click (PPC) advertising is an effective tool for organic SEO. It is a form of organic SEO that pays websites only for clicks made from a particular set of search engine results, known as the “Pay-Per-Click” (PPC) list. Each time a visitor is directed to a particular website through PPC, the website is charged a small fee by the PPC company. Although this form of organic search engine optimization (SEO) tends to yield faster results, it can also be quite expensive.
Another popular method of organic SEO is through link building, which can be done through several channels. The most common among these channels is through social media, article marketing, blog posting, directory submission, video submission and press release submission. In addition, SEO companies can also perform detailed keyword research and link analysis tools. Most SEO firms use all of these channel campaigns in their search engine optimization programs.
Organic SEO is generally more time-consuming than paid search engine marketing (SEM), but it produces more tangible results. Organic search engine optimization can also be used as a precursor to paid search engine optimization. Organic SEO strategies should include a strategy for keyword research and link building.