Search Engine Optimization is also known as SEM. It is a part of search engine marketing, which means that when someone searches for something on search engines like Google or Yahoo, the results will be a web page or site that has been optimized for search engines and specifically for search terms associated with your niche. This is usually done through link building, keyword research, and content writing. SEM includes several elements like paid search engine marketing, search engine optimization, and advertising. In addition, SEM may include pay per click advertising.
Search engine optimization improves the quantity and quality of a web site or web traffic to a site or a particular web page. SEM targets mainly unpaid visitors rather than paying visitors or direct traffic. This type of SEM usually focuses on increasing page ranking on search engines, creating inbound links, and generating inbound links from other websites. SEM also involves link building, including reciprocal link building, social media link building, and article marketing.
On the other hand, search engine optimization aims at making certain web pages or sites visible in the search results page. This SEM technique also includes various elements such as paid search marketing, paid advertising, and link building. In addition, this type of optimization includes various ways to manipulate search engines so that you can rank high on the results page. This way, you will get more visitors, and hopefully more sales.
Meanwhile, social media optimization is a type of search engine optimization that aims to boost social media links into websites and blogs. This way, you can get more search traffic and generate more sales. Social media optimization usually makes use of social media networks such as Twitter and Facebook.
As you can see, both of these search engine optimization techniques are aiming to improve your search results page. However, their effectiveness and reliability are different. On the one hand, SEO works on various factors such as keywords, links, and search engines work on certain factors such as meta tags, Meta descriptions, and keyword density. However, it should be noted that search engines work better with natural search results. The relevance of each website and its rank on search engines depend on the relevancy of the contents.
If you are new to search engine optimization, it is important to know how it works. You may think that you know all you need to know about SEO but you might be wrong. If you want to make the most of your efforts, you need to conduct some keyword research for your website. Also, website owners should conduct some keyword research for their own benefits. Keyword research is very important if you want your website to rank well on the search engines.