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Web directories are one of the best ways to get customers from multiple different routes. A good paid web directory helps you to get both new online and offline direct customers. It also improves your search engine optimization which means that search engines will direct more traffic towards your website. With that in mind, you do need a paid web directory.
How do you identify a paid web directory from the long list of paid directories out there? Let’s find out exactly what you need to be looking for.
A Quality Appearance
Not every industry is this way, but on the internet a website is judged in part by its appearance. If it looks outdated or made by a kid, most customers will turn away. You probably should to, it could be an indicator that the website is fake, doesn’t get many visitors, or may not have modern functionality. Any premium web directory that you look for should appear like most other websites that you use.
A moderated paid web directory is the only directory that you should consider. People will quickly turn away from a directory that has a large number of bogus websites or scam websites added to it. Moderation filters through every submission to make sure that it is real and error free.
Moderation also means that comments/reviews are checked for accuracy and to prevent fake reviews. Without moderation search engines will take a paid web directory far less seriously.
You don’t want to have to jump through hoops in order to get your listing on a paid web directory. The best web directories make it easy for submissions to go through. They also shouldn’t ask a large amount of personal information, it should be kept to information that is relevant to the listing.
If a paid web directory asks questions of you that are not comfortable with, it probably isn’t a good directory. Furthermore, it probably isn’t a good directory if you have to spend more than 10 minutes working on the submission, think about whether the paid web directory is good or not.
Evaluate The Features
Typically, you will want to look for a paid web directory that has all of the features that you need. Features should include, at minimum, the following:
- Description Of Your Website/Business
- URL For Your Business
- Name of Business on Listing
- Phone Number For Business
- Reviews Hosting
Without these features the paid web directory you sign up for will be lacking compared to good alternatives on the internet.
A large amount of internet users access websites through their smartphones. As such, there is a new type of web design referred to as responsive design, a design that changes based on the type of device you are using to access the internet. Make sure that the paid web directory that you choose has a responsive design.
Without a responsive design the paid web directory will score lower on search engine optimization. No responsive design means that responsive websites will appear first in search results. A paid web directory will have a design for computers, phones, and tablets.
Browse The Website As A Visitor
Take the time to browse the paid web directory as a visitor. You want to see how a potential visitor would feel using the directory. Is it easy to navigate? Does a listing provide you with all of the information that you would want to know about the website? Ask yourself these kinds of questions while you navigate about. This will be your final determining factor in selecting a paid web directory.
Keep all of these factors in mind when selecting a good paid web directory. No matter how well a website scores on the top features, remember that the human factor is one of the most important. If visitors will not utilize the website, it won’t do anything for your business. So keep an eye out and do your best to select a paid web directory.