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Small businesses are becoming more and more popular. There are many people around the world who will shop at local businesses instead of using a big name store. Local businesses support the community they are in and often offer unique products. But many local businesses don’t have the resources to advertise their business.
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That is why many small businesses turn to local web directories to gain businesses. Web directories are also often used by people to find businesses in their area. You can use Google but reviews are often fake and may not be as accurate. Plus Google is a national business, not a local directory.
What Can Be Listed On A Web Directory?
Each web directory is different but almost all offer the same basic information: the business name, an address, a phone number, and website URL. This is basic information that you will be asked to provide. At the same time, you will be offered the ability to submit more information.
Submit as much information to your local web directories as possible. Those who turn to web directories are more likely to trust a business with a full profile. Additionally, it shows that the business cares enough to take the time to fill out the profile.
What other information can you provide to a web directory?
- Business Description
- Business Category
- Business Keywords
- Alternate Phone Numbers
- Business Email Address
- Links to Social Media
- Other Business Information
Why Submit A Small Business To A Local Directory
Now that you know what a business directory has for your business, we are going to go over the reasons your business needs to be listed on a local web directory.
So Users Find It
More and more users are turning to local web directories when it comes to finding a small businesses. Google and other major websites tend to focus on the bigger name businesses and you have limited abilities to search for a business. A web directory gives you the ability to search by name or category along with keyword search.
Backlink Building
A variety of different factors affect your search engine optimization but off-page optimization is often overlooked and ignored because it is more difficult. One of the most important parts of off-site SEO is building links back to your website. A trusted and high PageRank directory will help to raise your search engine ranking.
Connect To Keywords
Web directories connect your business to categories and keywords in order to help people find it. Those same connections help search engines to better identify your URL. It also associates your small business website with those keywords.
Those keywords that you assign to your website aren’t the only way to add keywords. You can place keywords in your description and other parts of your local web directory profile. Comments and reviews are also a chance for you to build keywords.
More Hits In Search Results
With your local directory listing you have another location on the internet that is associated with your business name, category, contact information, and URL. All of those will be found and listed with Google. Whenever someone searches for a business in your area or your company name, there is a higher chance your business will appear.
Building Reviews
Google is only one place that hosts reviews and many people don’t even turn to the website to find reviews. People turn to local directories to find reviews of small businesses. You can also take those reviews to use as testimonials. The more positive reviews you can amass, the better your business will appear.
Reviews also give you a chance to build your search engine optimization. Review writers use keywords without even knowing it. Some of the best keywords are those that users leave in reviews because they are often the ones that you wouldn’t think of. They also use nicknames or alternative names for your business that might help you receive more traffic. All in all, local web directory submissions help small businesses grow. You don’t just build more traffic, but through that, you start to build up more sales. Both in person and online. All of the benefits here will help your business and you will start to find more.