Social Media is interactive technologies which enable the generation or sharing/ exchanges of information, concepts, careers, ideas, and other types of social expression through virtual communities and virtual networks. The Social Media includes Facebook, Twitter, MySpace, Friendster, Mybloglog, Flickr, Ezines, Scribd, Wikis, Quizilla, Stock photographs, YouTube, Plexo, Perfspot, Slideshare, Video codecs, RSS feeds, and much more. Social Media provides both user and developer based services, which help the users to share and explore new technologies. These websites are based on the principles of open source applications and technology, user generated content, user supported technology, and collaborative web designing principles. They are the best way to get updated with the latest information, blogs, articles, videos, images and many more.

Nowadays, Social Media has become a crucial part of every business entity. It is an effective method to let your customers know about your products and services. It also provides you with a unique opportunity to engage your employees in meaningful communication and discussion. With the help of social networks you can promote your product and services to a large audience of people, located all over the world. Thus Social Media helps in effective advertising campaign as it increases the visibility of your product or service.

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Social Media is also helpful to build your brand, as it enables you to share your blogs and conversations with your customers and prospects. On the other hand social media platforms encourage the users to express their thoughts and feedback about the products and services. It helps to build your brand image among the audience by providing them with opportunities to share their experiences and opinions about your services and products. Sharing of conversations on social media platforms is very easy; you just need to create a page for your business and invite your audience to join your page and interact with you.

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There are various social media platforms available on the Internet such as Facebook, Twitter, YouTube, etc. These platforms enable the users to share their discussions and conversations with their close friends and acquaintances. You can use these platforms to start new discussions and get in touch with your audience. On the other hand you can also use social media accounts to share content that is related to your business. For instance, if your company deals in real estate then you can start sharing discussions and reviews related to the real estate industry with your real estate enthusiasts on these platforms.

Another way to connect your business with your audience is by using the social media website to share photos. Most social media websites allow users to upload their photos on their pages and share them with their friends and acquaintances. You can use this platform to share photos related to your product and services. This will enable your customers to see the real-time products that you are offering. Apart from this you can also share photos on your pages with the help of image hosting services offered by different websites. You can upload pictures of your products and services in bulk and increase your visibility to your customers.

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One of the most important things that you should remember is that while using these platforms you should avoid being pushy and spamming the people on these social networking websites. You should be a genuine and helpful person and provide value to the people. By following these simple tips you will be able to succeed with the different social media networks like Facebook, Twitter, YouTube, LinkedIn, Foursquare and many more in future.