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In the past, the vast majority of UK business owners would look to use directories for advertising. Tools like the Yellow Pages and local business directory advertisers where invaluable to a local business. They helped to raise your awareness in the local area, and made it much easier to bring in business.
Like most print media, though, these kind of solutions – once so reliable and necessary – have become almost out of function. If you would like to still get some help with your local business though, you could turn to online web directories instead.
Today, instead of rifling through the Yellow Pages, a quick search of an online directory is the preferred method of choice. And it’s easy to see why; it’s simply faster, simpler and far less stressful. With all the search tools and functions provided, people can put your details in and find your business much quicker using a web directory.
Another key reason why you should look to use a web directory is the sheer volume of competition. We have more local and national competitors than ever before. This means being ready to try and do all you can to win that recommendation from a local member of the public.
By using a directory, you make it more likely they will find you ahead of the competition. Sure, your competition might already be using the same directory. But, if you aren’t on there, too, then you are literally giving them free leads. For any UK business who wants to help build a larger stockpile of return customers, you need to use directories. They give you the access to be seen alongside and ahead of your competition.
The Online Era
It’s not just beating the competition, though; what about the customers themselves?
People don’t have time to flit through the pages of a directory in person. They can simply do a search for what they need with a web directory. Since most UK consumers today now prefer to work with online transactions and find out information online, this is invaluable. Why would you only go on the word of one acquaintance like we used to in the past?
With the web, you can get a much wider, thorough consensus on who to use.
Also, from the perspective of the online era, you can find that it’s easier to market using the web. Directories are a vital part of most marketing campaigns, and help to boost your Search Engine Optimization results. The more links back to your business, the better. Add in the high traffic and search volume on a directory, even a smaller local one, and you can benefit from that in more ways than one.
If you have been the lookout for a way to improve how your business is seen and heard, this is definitely the way to do so. From beating the competition to getting visibility from the locals, using directories is common sense. If your business is not utilizing this unique online marketing and advertising opportunity, yet, it might be time to do so.