Digital Marketing is a part of online marketing, which uses electronic and internet-based technologies including mobile phones, desktop computers and other electronic media and applications to advertise products and services to clients on the internet. The goal of Digital Marketing is to create a positive experience for the customer by offering personalized content, engaging and…
Messaging is basically a form of technologies which helps you overcome all the above obstacles throughprogram-to-computer communication. Messaging allows computer programs to link and communicate through both receiving and sending of information at no extra charge. It is also known as mass email or mass communication through the net. There are many important concepts to…
Sales are activities pertaining to the quantity or sale of products at a certain targeted date and time. The sale of a product for a fixed price is also normally considered to be sales. In business as well as in life, there is constant activity relating to sales. For example, sales in the car boot…
Online advertising, also called e-marketing, online marketing, online digital marketing or online advertising, is an extremely dynamic type of marketing that makes use of the Internet to send promotional advertising messages to potential customers. There are numerous ways to launch an online advertising campaign, from search engine optimization (SEO) to pay per click (PPC) campaigns…
Campaign Measurement is one of the key components of Advertising Measurement (ADM). In simple terms, Campaign Measurement helps you measure the effectiveness and results of your ad campaigns. It is also used to evaluate your advertising efforts and identify the aspects that could be improved so that your ROI would be higher. The basic function…
Search Engine Optimization (SEO) is the procedure to improve the volume and quality of site visitors to a specific web page or a site from major search engines such as Google, Yahoo, and Bing. Search engine optimization aims at unpaid, first-time visitor traffic as well as direct, paid traffic. Organic SEO results in a higher…
Social Media is interactive technologies which enable the generation or sharing/ exchanges of information, concepts, careers, ideas, and other types of social expression through virtual communities and virtual networks. The Social Media includes Facebook, Twitter, MySpace, Friendster, Mybloglog, Flickr, Ezines, Scribd, Wikis, Quizilla, Stock photographs, YouTube, Plexo, Perfspot, Slideshare, Video codecs, RSS feeds, and much…
Return on investment or ROI is a ratio comparing total expenses and profits earned on an investment over a period of time. A high ROI simply means that the actual returns on the investment more than cancel out the cost. ROI is often used as a leading performance indicator to compare the profitability of an…
How Social Media Marketing Can Help Your Business The definition of marketing is as much to do with the marketing efforts of a business as it is to do with the marketing itself. Marketing refers to the various actions a business undertakes to advertise the sale or purchase of a particular product, service, or item.…
Web Directory Vs Search Engine One of the most searched questions over the internet is the differences between a web directory and a search engine. A lot of the time, people are confused about the two and make the mistake of using the names interchangeably. However, it is important to know about the differences between…